︎

ANDY FRAKES


writer/
editor/
marketer


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COLLECTORS / PSA
2023 — PRESENT

  • Develop product and lifecycle marketing messaging
  • Own & execute multiple campaigns on rolling basis, collaborating with Marketing & Product teams
  • Translate complex customer programs, product features & workflows
  • Write executive comms including editor’s notes and press releases
  • A/B test & refine campaign messaging 
  • Manage creative workflows
  • Mentor jr. writers & designers
  • Contributed to brand refresh of PCGS Insider & major PCGS digital touchpoints 


—  PSA Magazine
 —  PSAcard.com
—  PSA Vault





INSIDER INC.
2019 — 2021
  • Produced digital storytelling campaigns generating $3.8M+ revenue
  • Led UX & messaging audits across 15+ digital properties
  • Produced, edited, and optimized campaign copy 
  • Developed & tested landing pages, lifecycle messaging, and email flows supporting subscription growth



—  The Founder’s Toolkit
—  Insider Content Hub
—  FAQ Pages


TIMEX GROUP
2019 — 2021
  • Developed product & promotional messaging for Timex.com, Amazon, and global digital retail partners
  • Launched major product campaigns like Q Timex and Giorgio Galli S Series with design & marketing partners
  • Served executive team and HR for internal communications & memos
  • Grew brand blog revenue 4x YoY through SEO-driven editorial strategy
  • Produced B2B marketing materials supporting international sales goals





"This is Williamsburg" 25 Kent from Adam Levite on Vimeo. 



MADWELL
2016 — 2017
Madwell, a tiny little giant agency (their words) based in Brooklyn NY, hired me out of college as a junior copywriter. I worked on Sir Kensington’s condiments, 25 Kent, Handsome Brook Farm, Rockport Footwear, Jura Whiskey and others. 

— 25 KENT WEBSITE
— 25 KENT VIDEO