https://andyfrakes.work Andy Frakes | Writer/Editor/ETC Thu, 07 Mar 2024 18:16:04 +0000 https://andyfrakes.work en https://andyfrakes.work/Information Thu, 14 Jan 2021 05:53:56 +0000 Andy Frakes | Writer/Editor/ETC https://andyfrakes.work/Information Bureaucracy and Labyrinth, Perfect Crimes of the Self and City Franz Kafka (Prague, Czech Republic, 1883-1924) was a German-speaking Bohemian novelist and short-story writer, widely regarded as one of the major figures of 20th-century literature.It is claimed that the doorkeeper does not know the inside of the Law, only the path outside the entrance which he has to keep walking up and down. The ideas he has of the inside are considered childish, and it is assumed that he himself fears the things he wants to make the man afraid of. Jorge Luis Borges (Buenos Aires, Argentina, 1899-1986) was an Argentine short-story writer, essayist, poet and translator, and a key figure in Spanish-language and universal literature. I imagined a labyrinth of labyrinths, a maze of mazes, a twisting, turning, ever-widening labyrinth that contained both past and future and somehow implied the stars. Absorbed in those illusory imaginings, I forgot that I was a pursued man; I felt myself, for an indefinite while, the abstract perceiver of the world. The vague, living countryside, the moon, the remains of the day did their work in me; so did the gently downward road, which forestalled all possibility of weariness. The evening was near, yet infinite. https://andyfrakes.work/COLLECTORS-PSA Thu, 07 Mar 2024 18:16:04 +0000 Andy Frakes | Writer/Editor/ETC https://andyfrakes.work/COLLECTORS-PSA COLLECTORS / PSA2023 — PRESENT <img width="1680" height="1896" width_o="1680" height_o="1896" data-src="https://freight.cargo.site/t/original/i/576bb2abe0d7020a7f2f31a741e001ca5a973ae37b20563ad4bd69a1e87469a6/Screenshot-2024-03-07-at-11.09.20AM.png" data-mid="206270064" border="0" src="https://freight.cargo.site/w/1000/i/576bb2abe0d7020a7f2f31a741e001ca5a973ae37b20563ad4bd69a1e87469a6/Screenshot-2024-03-07-at-11.09.20AM.png" /><img width="1170" height="1585" width_o="1170" height_o="1585" data-src="https://freight.cargo.site/t/original/i/560c2dfde287a811996eb45b9d1706401d9a54202a7c108b0b7c42b2a8791d14/facebook-ad-grade-your-games.jpeg" data-mid="246015742" border="0" src="https://freight.cargo.site/w/1000/i/560c2dfde287a811996eb45b9d1706401d9a54202a7c108b0b7c42b2a8791d14/facebook-ad-grade-your-games.jpeg" /><img width="1170" height="2128" width_o="1170" height_o="2128" data-src="https://freight.cargo.site/t/original/i/dfbeb7cc6c3c019d4fbde919f2918468ed9aa031dc86aa58c6718b6a6a00bac8/ig-ad-screenshot.jpeg" data-mid="246015743" border="0" src="https://freight.cargo.site/w/1000/i/dfbeb7cc6c3c019d4fbde919f2918468ed9aa031dc86aa58c6718b6a6a00bac8/ig-ad-screenshot.jpeg" /><img width="1170" height="1650" width_o="1170" height_o="1650" data-src="https://freight.cargo.site/t/original/i/41d1440b524d4cca007808f8cf14812e3d240ace209db3c6921a57a7629b78bc/nba-jam-facebook-ad.jpeg" data-mid="246015744" border="0" src="https://freight.cargo.site/w/1000/i/41d1440b524d4cca007808f8cf14812e3d240ace209db3c6921a57a7629b78bc/nba-jam-facebook-ad.jpeg" /><img width="2048" height="1590" width_o="2048" height_o="1590" data-src="https://freight.cargo.site/t/original/i/fc0e74974111cd3cbd5d2d0ab96dc615f492505ff4f915f62706424b149f0fdb/Screenshot-2024-08-01-at-10.39.10PM.png" data-mid="215716020" border="0" src="https://freight.cargo.site/w/1000/i/fc0e74974111cd3cbd5d2d0ab96dc615f492505ff4f915f62706424b149f0fdb/Screenshot-2024-08-01-at-10.39.10PM.png" /><img width="2424" height="1564" width_o="2424" height_o="1564" data-src="https://freight.cargo.site/t/original/i/28e4bb101c429c4c9bdf1e2818aaebffdab874550ca368d474c039fc337f2b52/Screenshot-2024-03-07-at-10.27.13AM.png" data-mid="206268557" border="0" src="https://freight.cargo.site/w/1000/i/28e4bb101c429c4c9bdf1e2818aaebffdab874550ca368d474c039fc337f2b52/Screenshot-2024-03-07-at-10.27.13AM.png" /><img width="2432" height="1570" width_o="2432" height_o="1570" data-src="https://freight.cargo.site/t/original/i/3171fd8507bd087bd480b8c688de95da485a2813f1acb44c5a465851f23f9ab9/Screenshot-2024-03-07-at-10.26.51AM.png" data-mid="206268560" border="0" src="https://freight.cargo.site/w/1000/i/3171fd8507bd087bd480b8c688de95da485a2813f1acb44c5a465851f23f9ab9/Screenshot-2024-03-07-at-10.26.51AM.png" />Develop product and lifecycle marketing messagingOwn &amp; execute multiple campaigns on rolling basis, collaborating with Marketing &amp; Product teamsTranslate complex customer programs, product features &amp; workflowsWrite executive comms including editor’s notes and press releasesA/B test &amp; refine campaign messaging&nbsp;Manage creative workflowsMentor jr. writers &amp; designersContributed to brand refresh of PCGS Insider &amp; major PCGS digital touchpoints&nbsp; — &nbsp;PSA Magazine — &nbsp;PSAcard.com —&nbsp; PSA Vault https://andyfrakes.work/INSIDER Fri, 09 Sep 2022 19:45:58 +0000 Andy Frakes | Writer/Editor/ETC https://andyfrakes.work/INSIDER <img width="1008" height="1252" width_o="1008" height_o="1252" data-src="https://freight.cargo.site/t/original/i/ed51a6fdebdd02861907487f9a14c16655003fb2947c3b6777f7b2eab0446a73/Screen-Shot-2022-09-09-at-3.25.34-PM.png" data-mid="152524941" border="0" src="https://freight.cargo.site/w/1000/i/ed51a6fdebdd02861907487f9a14c16655003fb2947c3b6777f7b2eab0446a73/Screen-Shot-2022-09-09-at-3.25.34-PM.png" /><img width="1370" height="1426" width_o="1370" height_o="1426" data-src="https://freight.cargo.site/t/original/i/a5bb991bd19f854912be389597060fa66743bd7d8300a69c8410e8de0664d8b7/Screen-Shot-2022-09-09-at-3.35.43-PM.png" data-mid="152524942" border="0" src="https://freight.cargo.site/w/1000/i/a5bb991bd19f854912be389597060fa66743bd7d8300a69c8410e8de0664d8b7/Screen-Shot-2022-09-09-at-3.35.43-PM.png" /><img width="1451" height="1279" width_o="1451" height_o="1279" data-src="https://freight.cargo.site/t/original/i/cc76bde4c3e6f85f38a1742d6720ea726982078a5fa1a855757d8ed6d5936c8a/Screen-Shot-2023-01-09-at-2.54.52-PM.jpeg" data-mid="177290500" border="0" src="https://freight.cargo.site/w/1000/i/cc76bde4c3e6f85f38a1742d6720ea726982078a5fa1a855757d8ed6d5936c8a/Screen-Shot-2023-01-09-at-2.54.52-PM.jpeg" /><img width="1134" height="1472" width_o="1134" height_o="1472" data-src="https://freight.cargo.site/t/original/i/9dd94655dd161089ca93f5d0b24deba1a0d3c7cde33f7a09a7261a1a58154df9/Screen-Shot-2023-01-09-at-2.56.25-PM-2.jpeg" data-mid="177290501" border="0" src="https://freight.cargo.site/w/1000/i/9dd94655dd161089ca93f5d0b24deba1a0d3c7cde33f7a09a7261a1a58154df9/Screen-Shot-2023-01-09-at-2.56.25-PM-2.jpeg" /> INSIDER INC.2019 — 2021 Produced digital storytelling campaigns generating $3.8M+ revenueLed UX &amp; messaging audits across 15+ digital propertiesProduced, edited, and optimized campaign copy&nbsp;Developed &amp; tested landing pages, lifecycle messaging, and email flows supporting subscription growth —&nbsp; The Founder’s Toolkit — &nbsp;Insider Content Hub — &nbsp;FAQ Pages https://andyfrakes.work/TIMEX-GROUP Thu, 14 Jan 2021 05:53:56 +0000 Andy Frakes | Writer/Editor/ETC https://andyfrakes.work/TIMEX-GROUP <img width="2482" height="1176" width_o="2482" height_o="1176" data-src="https://freight.cargo.site/t/original/i/91b51d2cfd7e080a8510ce0695550574e04d76e1f865de2470c0c21ab979e4b8/Screen-Shot-2022-09-22-at-1.14.55-PM.png" data-mid="153679444" border="0" src="https://freight.cargo.site/w/1000/i/91b51d2cfd7e080a8510ce0695550574e04d76e1f865de2470c0c21ab979e4b8/Screen-Shot-2022-09-22-at-1.14.55-PM.png" /><img width="906" height="595" width_o="906" height_o="595" data-src="https://freight.cargo.site/t/original/i/10d23790b6a2a784651bdc66162a8b0bbbceb3202380926609eca782bc0fd8ea/Screen-Shot-2021-01-14-at-1.35.48-AM.png" data-mid="95035050" border="0" src="https://freight.cargo.site/w/906/i/10d23790b6a2a784651bdc66162a8b0bbbceb3202380926609eca782bc0fd8ea/Screen-Shot-2021-01-14-at-1.35.48-AM.png" /><img width="2016" height="1406" width_o="2016" height_o="1406" data-src="https://freight.cargo.site/t/original/i/0b264647fcbafa2ed42814ccd97300fd697ae0a0c205fe80636618d32208b041/Screenshot-2026-03-13-at-8.02.19PM.png" data-mid="246015630" border="0" src="https://freight.cargo.site/w/1000/i/0b264647fcbafa2ed42814ccd97300fd697ae0a0c205fe80636618d32208b041/Screenshot-2026-03-13-at-8.02.19PM.png" /><img width="2436" height="1246" width_o="2436" height_o="1246" data-src="https://freight.cargo.site/t/original/i/3c6505ea6f576fdf979f9703af1f49c1f1d9d27542541b82755059ede1b453f2/Screen-Shot-2022-09-22-at-1.14.23-PM.png" data-mid="153679443" border="0" src="https://freight.cargo.site/w/1000/i/3c6505ea6f576fdf979f9703af1f49c1f1d9d27542541b82755059ede1b453f2/Screen-Shot-2022-09-22-at-1.14.23-PM.png" /> TIMEX GROUP 2019 — 2021 Developed product &amp; promotional messaging for Timex.com, Amazon, and global digital retail partnersLaunched major product campaigns like Q Timex and Giorgio Galli S Series with design &amp; marketing partnersServed executive team and HR for internal communications &amp; memosGrew brand blog revenue 4x YoY through SEO-driven editorial strategyProduced B2B marketing materials supporting international sales goals https://andyfrakes.work/GEAR-PATROL Thu, 14 Jan 2021 05:53:56 +0000 Andy Frakes | Writer/Editor/ETC https://andyfrakes.work/GEAR-PATROL <img width="980" height="657" width_o="980" height_o="657" data-src="https://freight.cargo.site/t/original/i/56aad73da39825b3a611446e2cfcead2cc1add3f8e5bcc7c7849ba0192f63dbc/winter-cycling.jpg" data-mid="95034294" border="0" src="https://freight.cargo.site/w/980/i/56aad73da39825b3a611446e2cfcead2cc1add3f8e5bcc7c7849ba0192f63dbc/winter-cycling.jpg" /><img width="948" height="1058" width_o="948" height_o="1058" data-src="https://freight.cargo.site/t/original/i/3697a2cb6ed7717cb5d970f3f2afe9a564baeeef3d057c187c30792b01def2a3/Screen-Shot-2024-06-26-at-1.03.29-PM.png" data-mid="213668310" border="0" src="https://freight.cargo.site/w/948/i/3697a2cb6ed7717cb5d970f3f2afe9a564baeeef3d057c187c30792b01def2a3/Screen-Shot-2024-06-26-at-1.03.29-PM.png" /><img width="1045" height="700" width_o="1045" height_o="700" data-src="https://freight.cargo.site/t/original/i/0a12d6ec5a7d6027f9c5778226d49d3bb19665c06acbac946e5d503f773509bd/gp-mag-fliop.jpg" data-mid="95034493" border="0" src="https://freight.cargo.site/w/1000/i/0a12d6ec5a7d6027f9c5778226d49d3bb19665c06acbac946e5d503f773509bd/gp-mag-fliop.jpg" /><img width="1026" height="938" width_o="1026" height_o="938" data-src="https://freight.cargo.site/t/original/i/c47e28cda537f667e502dcf2ebb54647967a7f90049603295ec6fce1a42fdd4f/Screen-Shot-2024-06-26-at-2.27.41-PM.png" data-mid="213668334" border="0" src="https://freight.cargo.site/w/1000/i/c47e28cda537f667e502dcf2ebb54647967a7f90049603295ec6fce1a42fdd4f/Screen-Shot-2024-06-26-at-2.27.41-PM.png" /> GEAR PATROL MAGAZINE 2018 — 2019 — Cannondale review — Budget graduation&nbsp;gift guide — Monta Oceanking watch* — Montblanc fragrance* — Panerai watch* — iPhone XR launch— Dueple socks story — Speedvagen release/brand profile — New Balance shoe launch —&nbsp;Complete brand guide to Ray-Ban *sponsored content https://andyfrakes.work/MADWELL Thu, 14 Jan 2021 05:53:56 +0000 Andy Frakes | Writer/Editor/ETC https://andyfrakes.work/MADWELL <img width="1920" height="1204" width_o="1920" height_o="1204" data-src="https://freight.cargo.site/t/original/i/2c0ffbe4b1b55de142b2f558d79fd9c59cdb8d6ad3204e08297474e5dcc96c87/25-kent-skyline.jpeg" data-mid="95145439" border="0" src="https://freight.cargo.site/w/1000/i/2c0ffbe4b1b55de142b2f558d79fd9c59cdb8d6ad3204e08297474e5dcc96c87/25-kent-skyline.jpeg" /> "This is Williamsburg" 25 Kent from Adam Levite on Vimeo.&nbsp; <img width="2048" height="1365" width_o="2048" height_o="1365" data-src="https://freight.cargo.site/t/original/i/e221cc32f6b20a5c4bc56057c13f8e8efc6d632479b998ed6624318f3a132e07/jura-studio-pic.JPG" data-mid="95145384" border="0" src="https://freight.cargo.site/w/1000/i/e221cc32f6b20a5c4bc56057c13f8e8efc6d632479b998ed6624318f3a132e07/jura-studio-pic.JPG" /><img width="1058" height="682" width_o="1058" height_o="682" data-src="https://freight.cargo.site/t/original/i/05fe7d0501d542078e411027053ffbc158b988db1928c4f06249804e8a48276e/Screen-Shot-2021-01-14-at-10.57.23-PM.png" data-mid="95145549" border="0" src="https://freight.cargo.site/w/1000/i/05fe7d0501d542078e411027053ffbc158b988db1928c4f06249804e8a48276e/Screen-Shot-2021-01-14-at-10.57.23-PM.png" /> MADWELL 2016 — 2017Madwell, a tiny little giant agency (their words) based in Brooklyn NY, hired me out of college as a junior copywriter. I worked on Sir Kensington’s condiments, 25 Kent, Handsome Brook Farm, Rockport Footwear, Jura Whiskey and others.&nbsp; — 25 KENT WEBSITE — 25 KENT VIDEO https://andyfrakes.work/FREELANCE Thu, 14 Jan 2021 05:53:56 +0000 Andy Frakes | Writer/Editor/ETC https://andyfrakes.work/FREELANCE <img width="1097" height="712" width_o="1097" height_o="712" data-src="https://freight.cargo.site/t/original/i/df3f9e1d7d10de17e6a4692e7afc1aa16515907ad978371a1cc3d5464aaadd61/Screen-Shot-2021-01-14-at-11.18.11-PM.png" data-mid="95146529" border="0" src="https://freight.cargo.site/w/1000/i/df3f9e1d7d10de17e6a4692e7afc1aa16515907ad978371a1cc3d5464aaadd61/Screen-Shot-2021-01-14-at-11.18.11-PM.png" /><img width="1207" height="719" width_o="1207" height_o="719" data-src="https://freight.cargo.site/t/original/i/2716db11792d7003dbb6a9997d4313626862fec6016d27b1753abced91648a52/Screen-Shot-2021-01-14-at-11.05.32-PM.png" data-mid="95145695" border="0" src="https://freight.cargo.site/w/1000/i/2716db11792d7003dbb6a9997d4313626862fec6016d27b1753abced91648a52/Screen-Shot-2021-01-14-at-11.05.32-PM.png" /><img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/9c47c116e4ad993650497b44cc0780043137a8a0bcdf23ee20cde6cc43ce8d7d/RL-carbon-chair.jpg" data-mid="95145897" border="0" src="https://freight.cargo.site/w/960/i/9c47c116e4ad993650497b44cc0780043137a8a0bcdf23ee20cde6cc43ce8d7d/RL-carbon-chair.jpg" /> FREELANCE ONGOING — Web content, PR, reviews &amp; reporting. Former clients and outlets I’ve worked for include Uncrate, Quiksilver,&nbsp;AIROWS, Gear Patrol (outside of my time on staff), DRAGO,&nbsp;Scentwedge, Lucnt and others. https://andyfrakes.work/Left-Nav-Desktop-copy-copy Fri, 15 Jan 2021 04:51:10 +0000 Andy Frakes | Writer/Editor/ETC https://andyfrakes.work/Left-Nav-Desktop-copy-copy ANDY FRAKES writing/editing/marketing/public relations/content/social media/SEO WORKTimex USA&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Gear Patrol&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; Madwell &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; Freelance &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;NOT WORK Photography &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;ABOUT&nbsp; https://andyfrakes.work/Top-Nav-Mobile Thu, 14 Jan 2021 05:53:57 +0000 Andy Frakes | Writer/Editor/ETC https://andyfrakes.work/Top-Nav-Mobile &nbsp; &nbsp;ANDY FRAKES ( WRITER, EDITOR, OTHER THINGS ) https://andyfrakes.work/Main-page Thu, 14 Jan 2021 01:54:38 +0000 Andy Frakes | Writer/Editor/ETC https://andyfrakes.work/Main-page INDEX<img width="1170" height="1170" width_o="1170" height_o="1170" data-src="https://freight.cargo.site/t/original/i/083ab4d8769ef6c76dd15e280e3aff9347691dbe9dede4e3df26299ecc0932d8/facebook-ad-grade-your-games.jpeg" data-mid="246015847" border="0" src="https://freight.cargo.site/w/1000/i/083ab4d8769ef6c76dd15e280e3aff9347691dbe9dede4e3df26299ecc0932d8/facebook-ad-grade-your-games.jpeg" /> COLLECTORS / PSA︎ Editorial︎&nbsp;Web &amp; App UX︎ Brand campaigns ︎&nbsp;Event campaigns︎&nbsp;Brand collabs&nbsp;︎&nbsp;Newsletters see more <img width="1370" height="1426" width_o="1370" height_o="1426" data-src="https://freight.cargo.site/t/original/i/f14092a6ffeb8a784c8a4b6f77b29fea8c6e15cfa1191394c62bb8ae81dcf308/Screen-Shot-2022-09-09-at-3.35.43-PM.png" data-mid="153703708" border="0" src="https://freight.cargo.site/w/1000/i/f14092a6ffeb8a784c8a4b6f77b29fea8c6e15cfa1191394c62bb8ae81dcf308/Screen-Shot-2022-09-09-at-3.35.43-PM.png" /> BUSINESS INSIDER︎&nbsp;Email marketing︎ Branding ︎ Strategy︎ Paid Media ︎ UX Writing&nbsp; see more <img width="700" height="467" width_o="700" height_o="467" data-src="https://freight.cargo.site/t/original/i/70b873774e612814e4718a02f8266cf61318b199d7a3f17245cf748fed557421/timex-s1-2.jpg" data-mid="95241731" border="0" src="https://freight.cargo.site/w/700/i/70b873774e612814e4718a02f8266cf61318b199d7a3f17245cf748fed557421/timex-s1-2.jpg" /> TIMEX GROUP ︎ E-commerce &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; ︎ Branding ︎ SEO ︎ PR ︎ Social ︎&nbsp;Internal comms see more <img width="980" height="657" width_o="980" height_o="657" data-src="https://freight.cargo.site/t/original/i/56aad73da39825b3a611446e2cfcead2cc1add3f8e5bcc7c7849ba0192f63dbc/winter-cycling.jpg" data-mid="95230426" border="0" src="https://freight.cargo.site/w/980/i/56aad73da39825b3a611446e2cfcead2cc1add3f8e5bcc7c7849ba0192f63dbc/winter-cycling.jpg" /> GEAR PATROL ︎ Product reviews ︎ Editorial ops︎Web publishing ︎ Sponsored media︎ Newsletters︎ Copy editing see more <img width="1920" height="1204" width_o="1920" height_o="1204" data-src="https://freight.cargo.site/t/original/i/2c0ffbe4b1b55de142b2f558d79fd9c59cdb8d6ad3204e08297474e5dcc96c87/25-kent-skyline.jpeg" data-mid="95231381" border="0" src="https://freight.cargo.site/w/1000/i/2c0ffbe4b1b55de142b2f558d79fd9c59cdb8d6ad3204e08297474e5dcc96c87/25-kent-skyline.jpeg" /> MADWELL ≈ Pitching ≈ Branding ≈ Case studies ≈ Scriptwriting ≈ Video production ≈ Social media see more <img width="1045" height="700" width_o="1045" height_o="700" data-src="https://freight.cargo.site/t/original/i/0a12d6ec5a7d6027f9c5778226d49d3bb19665c06acbac946e5d503f773509bd/gp-mag-fliop.jpg" data-mid="95230951" border="0" src="https://freight.cargo.site/w/1000/i/0a12d6ec5a7d6027f9c5778226d49d3bb19665c06acbac946e5d503f773509bd/gp-mag-fliop.jpg" /> FREELANCE « Uncrate «&nbsp;Quiksilver « AIROWS « Lucnt « Scentwedge « DRAGO « Gear Patrol see more&nbsp;